The Breeder’s Edge
If you missed our expert-packed seedstock conference, don’t worry you can now access to all educational material from this expert packed conference.
Choose from package 1, package 2, or get everything at the full package discount. Each package includes the courses, Q&A’s with the experts, and a resource sheet which includes key resources like our budgeting excel sheet and beginner’s guide equipment list for Photo & Video.
Get all courses listed below and access to our resource sheet. $250.00
-How to invest your marketing dollars in structures that have LONG lasting value
-Breaking down where your new buyers come from and how much it costs to get them
-What percent of your sales revenue should be in your marketing budget
-Common Issues
-Things to look for in foot & leg structure
-Tips for using scoring guidelines
-Building your online community and customer base
-Engaging customers year-round so you don't have to work as hard during sale season
-Tips to making posting easy and efficient-making social media work for YOU
-Facebook ads do's and don'ts
-Costs associated with embryo transfer
-Pros & cons of implementing in your program
-Tips & insights
-What your email list wants from you
-How often to email your list
-What to send them for less unsubscribes
-How to set up your email templates & what should be in every email you send
-How to increase open rate and click rates in your emails
-Identifying your needs first
-How to decide who’s included in plan
-the transition process
-Pros & Cons of the different tools and structures involved
-The various costs that come along hosting
-Common mistakes
-Best way to set it up from the marketing front
Get lifetime access to all courses below plus our resource sheet. $250.00
-Why you need more than just bull photos and videos in your marketing
-how to set up a picture pen
-Must have equipment for ranch photography
-Having consistent branding throughout your website
-How to make your Call-To-Actions stand out
-What is SEO & why is it important/Tips to improve your SEO
-How to most effectively feed bulls while feed costs increase without losing quality
-Creative ways to add pounds
-Must haves in your nutrition program
-How to make your catalog stand out
-Catalog must haves
-What should be on your website vs. catalog
-Reproductive Technology: What’s worth it
-Tips for successful reproduction rates
-Structures and systems that are must have
-Programs for your buyers
-How to set you apart
-Why you need marketing in the off season
-How to make your marketing memorable
-What you need to know
-How do LRPs benefit me as a seedstock producer
-Additional benefits
-What’s covered, what is not
Get lifetime access to ALL courses plus our resource sheet for only $399.99
The cattle market is hot, and there is no better time to uplevel your operation.
Our foucs is to bring you knowledge and tools that you can implement for years down the road, not a single season.
Agenda
Day 1: September 1st
12:30 PM - 1:30 PM: Marketing Overview & Budget with Karoline Rose
-How to invest your marketing dollars in structures that have LONG lasting value
-Breaking down where your new buyers come from and how much it costs to get them
-What percent of your sales revenue should be in your marketing budget
1:30 PM - 2:30 PM: Foot Design and Structure with Taylre Sitz
-Costs associated with embryo transfer
-Pros & cons of implementing in your program
-Tips & insights
2:30 PM - 3:30 PM: Facebook & Instagram Strategies with Alex Lyle
-Building your online community and customer base
-Engaging customers year-round so you don't have to work as hard during sale season
-Tips to making posting easy and efficient-making social media work for YOU
-Facebook ads do's and don'ts
3:30 PM - 4:30 PM: Embryo Transfer with Ryan Fairbairn DVM
-Common Issues
-Things to look for in foot & leg structure
-Tips for using scoring guidelines
4:30 PM - 5:30 PM: Email Marketing with Lexi Wright
-What your email list wants from you
-How often to email your list
-What to send them for less unsubscribes
-How to set up your email templates & what should be in every email you send
-How to increase open rate and click rates in your emails
5:30 PM - 6:30 PM: Successful Succession Planning by Mary Pat Sass
-Identifying your needs first
-How to decide who’s included in plan
-the transition process
-Pros & Cons of the different tools and structures involved
6:30 PM - 7:30 PM: Hosting Your Own Website Auction with Karoline Rose
-The various costs that come along hosting
-Common mistakes
-Best way to set it up from the marketing front
Day 2: September 2nd
7:30 AM - 8:30 AM: Photo & Video: Capturing Your Cattle and Operation with Grayson Cottrell
-Why you need more than just bull photos and videos in your marketing
-How to set up a picture pen
-Must have equipment for ranch photography
8:30 AM - 9:30 AM: Website Design Best Practices with Jamie Trehal
-Having consistent branding throughout your website
-How to make your Call-To-Actions stand out
-What is SEO & why is it important/Tips to improve your SEO
9:30 AM - 10:30 AM: Seedstock Nutrition with Nick Courville
-How to most effectively feed bulls while feed costs increase without losing quality
-Creative ways to add pounds
-Must haves in your nutrition program
-10:30 AM - 11:30 AM: Catalog & Print Design with Jamie Trehal
-How to make your catalog stand out
-Catalog must haves
-What should be on your website vs. catalog
-11:30 AM - 12:30 PM: Reproduction Techniques with Jeannie Griswold
-Reproductive Technology: What’s worth it
-Tips for successful reproduction rates
-Structures and systems that are must have
-Programs for your buyers
-12:30-1:30 PM: Upleveling Your Services with Karoline Rose
-How to set you apart
-Why you need marketing in the off season
-How to make your marketing memorable
1:30 PM - 2:30 PM: Donna Hughes Livestock Risk Protection
-What you need to know
-How do LRPs benefit me as a seedstock producer
-Additional benefits
-What’s covered, what is not
