Pinterest & Your Business
Pinterest allows you to be discovered by people who have never heard of you or your business before. Because it is different than other social media platforms, people don’t have to be following your account to see the content you are posting. They can discover you through searching for keywords related to your products, or find you in their smart feed based on their history of pinning similar or related interest areas.
Let’s take your business up a notch when it comes to social media.
10 Tips for Pinterest
Claim Your Website & Social Profiles
People need to see your content 7-12 times before they’ll consider purchasing. If you share a blog post just once, you’re not going to get the readership you want. You can share the same content in different forms.
Do Keyword Research
You want people to do more than just ‘like’ your posts. They should be commenting, sharing, and having meaningful conversations with you. Ask for recommendations that you actually need. Provide calls to action and ask for follow through. One great way to call your audience to action is through Live Video.
Use keywords everywhere! (Profile description, board names, board descriptions, pin descriptions, etc.)
In order to cultivate community, we also need to get people to ask us questions. Think about what you are posting on your business page and group. Do you have posts that encourage this type of engagement?
Post Consistently
Go look at your last five Facebook posts. At least four of those posts should be providing value. You can make your customer’s lives better just by sharing your knowledge. People who follow you on Facebook get really irritated when all they see are sales posts. You followers know what you sell, you don’t have to tell them over and over. Share your zone of genius and those interested will come to learn.
Post your content—and content from other pinners.
It’s never a great sign when you visit a Facebook business page that has little to no content. It’s hard to trust that business when you can’t find much out about them. This is another reason you should be posting daily or close to it. If your last post was in 2017, a newcomer to your page might think your business isn’t active, or they won’t trust you. Remember how important it is for your audience to know, like and trust you.
Pin about topics in your niche and those related to your niche.
If one of your posts is doing well, Facebook will tempt you with that “BOOST POST” button. Don’t press it! If you’d like more people to see your successful post, run it through Facebook Ad’s Manager. You can select an already created post to do this. This way you can target those you want to see the post.
Integrate Pinterest into Your Marketing
You don’t have to reinvent the wheel each time you post on your page. Each of your followers learn in different ways. Some of them make live videos, others may love reading blog posts. Use that to your advantage! Take a live video and turn the information into several pieces of content. This way your followers can learn in the way they prefer, and you have content to post on your page.
Share the things you are pinning on your other social media pages so viewers know there is more content that can be accessed from you.
The Facebook Algorithm loves videos. Videos seem to create a lot of engagement and followers love to see them. BUT they must be uploaded directly to Facebook. YouTube links. Vimeo links, or whatever video platform you chose to use will not be successful. They are actually Facebook’s least favorite thing and rarely show up in a follower’s news feed.
Use a photo of you for your profile picture—not your logo.
How do you know how far you’ve come if you don’t know where you started? Start tracking your Facebook stats today! You can easily do this by writing them down, or throwing the numbers into an Excel sheet. This way you can know which months you did well, review your content, and keep growing your page.
Think about using a pin scheduler such as Tailwind to increase your reach and to automate your Pinterest marketing.
When your Facebook page is connected to your personal page, it’s easy to get drawn into your personal life and lose all productivity. You might be on Facebook, but are you really on Facebook for business? When you switch your page to Business.Facebook, it removes your page from the left margin. Now when you are on your business page, you are strictly working on your business! It’s a matter of work-life balance. Along with increased productivity, the Facebook Business Manager offers you more options for understanding your business page by using the stats and analytics feature, and it increases your page security.