Big Progress for Rural Businesses & Ranches from 2020
To celebrate the good that happened in 2020, we’re rounding up some of the projects we were fortunate enough to be part of this year! These were some big steps for our customers in expanding, starting, or revamping their business!
Wheeler Mountain Livestock hosted their first fall production sale
Their November 19th sale at Headwaters Livestock in Three Forks, Montana. With fifty head of registered bulls selling, they achieved a sale average of $3,415.OO on the bulls and an average of $1549.00 on the 348 head of commercial bred heifers featured. We always enjoy working with WMR Angus and worked hard to support them in their first fall sale with Facebook marketing, website design, and catalog and ad design services.
Learn more about their Fall 2020 Sale.
Imogene Ingredients launched a new website and a new product
Imogene Ingredients, based in Iowa, has been serving their customers for more than 40 years with specialty feed ingredients. This year, they knew their website needed to be more effective at communicating the effectiveness of their products! Saddled with a whole new website design, they were ready to launch their newest product: Farmatan, which supports livestock immunity in beef, dairy, goat and sheep rations, either in pre-calving mineral, mineral tubs, milk replacer, top-dress pellets and calf creep. Farmatan Gel for calves is also available.
Riverbend Wagu was founded
Riverbend Wagu, owned by the Kuykendall family, provides grain-fed and grass-fed American Wagyu beef to their customers. Their cattle are born and raised in Siskiyou National Forest in Southern Oregon, where they spend their summers feeding on 25,000 acres of fresh and nutritious open range grasses. They then journey to the home ranch nestled in the foothills of California’s Central Valley for finishing and harvest. They premiered their online e-commerce store this year and are proud to be offering cuts of Wagyu beef and specialty boxes to their customers!
Cooper Hereford Ranch hosted their “Top of the Tops” Sale
This September, Hereford buyers gathered in Willow Creek, Montana for the Top of the Tops sale and were delighted with the 56 head of females offered. The sale averaged $6,879 and we were excited to help the Coopers with their Facebook marketing.
Graized released their new grass-fed beef membership program
Graized was founded when these three partners in Illinois became tired of false narratives regarding how cattle are raised and cared for. They provide a direct to consumer product and provide complete traceability through the production cycle. This year, they launched their beef box membership program which features a monthly bundle of grass-fed beef, as well as “the Patty Wagon” which offers great deals on ground beef patties for their customers.
Sleeping Giant Genetics invested in a new website
Sleeping Giant Genetics has a well founded reputation for embryo transfer, and this year, they invested in a website that helps their customers find them and understand their services. By providing boarding, donor flushing, IVF and implantation, embryo storage, shipping, and ultrasound services, they are able to serve their customers both near and far, while being based in Livingston, Montana.
Noland Cattle Company branded themselves with a logo
Based in Lyons, Colorado, this family started with just five heifers and has grown their business to a full-blown operation. They take great pride in their commitment to stewardship of both land and livestock and that shines through in every aspect of their business. Their new logo helps the customers who buy their beef remember them and their pledge to “leave it better than they found it.”
Mills Cattle Company will host their first private treaty sale
Ok, so this actually won’t occur until February, 2021, but we all know most of the work of putting on a sale happens long before sale day. Mills Cattle Company has been working hard to prepare for their first ever sale in Hulett, Wyoming, which will feature select Angus bulls that balance performance and functionality.
Math Farms re-branded
When your ranch has been around since 1915, a lot can change! Math Farms knew their business needed a facelift to communicate the value they continue to bring into 2020 and beyond. With a brand new website and branding, the ranch will continue to communicate their relevance to their customers as the 6th generation on their farm marches on. They’ll be hosting their annual bull and heifer sale on January 14th at the Glasgow Stockyards in Montana.
Holistic Producer Co-op branded themselves to keep small producers economically viable
With a vision of maximizing value for land owners and utilizing a grass bank model, the Holistics Producer Co-op has so much to communicate to multiple stakeholders and potential co-op members and leaders. Their branding reflects their mission and vision to identify them throughout the rural communities they work in.
And lastly….we have to brag on ourselves a bit too!
The KRose team worked hard to implement our own re-brand this year. We merged two previously separate sister companies: KRose Marketing and Consulting and KRose Cattle Company into one unified business: KRose Company. Our rebrand allows us to serve our rural business and ranch customers more effectively, enabling us to truly be a member of their own team as we help them market their products, upcoming sales, live cattle, and businesses.
Along with our rebrand, came the launch of a new program: Cattleman U. This was a huge undertaking for us in 2020 and we are so excited to see how far the program has already come and will continue to grow in 2021!
Based around the idea that we all have something to learn and gain from joining in community with other cattlemen and women, Cattleman U has been incredibly valuable during a time when many of us are more isolated than ever, without being able to go to industry conventions.
We love that this membership program allows us to live out a value we believe in wholeheartedly: Never. Stop. Learning.