Using Facebook & Instagram Algorithms to Your Advantage

In today's digital age, social media has become an integral part of our lives. Facebook and Instagram, two of the most popular platforms, have millions of users, and getting your content noticed in the sea of posts can be challenging. That's where understanding and harnessing the power of the Facebook and Instagram algorithms come into play. These algorithms are the sets of rules that determine what content appears in your feed and in what order. Let’s dive into the inner workings of these algorithms so that you can leverage them in your favor.

So what is the Facebook & Instagram Algorithm?

The Facebook and Instagram algorithms are complex systems that govern what content is displayed to users. They consider several factors to determine the order and visibility of posts in your feed.

How It Works:

1. Who Posted It:

- You're more likely to see content from sources you interact with regularly, such as friends and businesses you follow.

2. Type of Content:

- The algorithm tailors your feed based on your past interactions. If you engage with video content more, you'll see more videos, and if you prefer photos, you'll see more of those.

3. Interactions with the post

- The algorithm prioritizes posts that have high engagement levels, especially if they come from people you frequently interact with.

Now, let's explore some tips for optimizing your content to align with these algorithms.

Tips for the Facebook Algorithm:

1. Understand Your Audience:

- Focus on creating meaningful and informative content that resonates with your audience's preferences. Engagement is key here.

2. Authentic Content:

- Genuine, authentic content tends to rank higher in the algorithm. Be real and transparent in your posts.

3. Engage with Your Audience:

- Interactions with your audience matter. Respond promptly to comments and messages. Make your followers feel heard, and they'll keep coming back.

4. Encourage Community Interaction:

- Foster conversations among your followers. The more people engage with each other on your posts, the more Facebook's algorithm will favor your content. Have discussions in your comments.

5. Post at the Right Time:

- Use Facebook's built-in analytics to determine the best times to post when your audience is most active. We use Meta-Business Suite to see our audience’s most active times.

Instagram Algorithm Tips:

1. Balance Videos and Photos:

- While Instagram is increasingly promoting videos, don't overlook the power of captivating photos. Balance your content for engagement. Also take notice of what you are seeing on your feed. If you are seeing more videos then Instagram is probably prioritizing reels, the same goes with photos.

2. Be Active:

- Instagram can tell if you're merely posting and not engaging with your audience. So, don't just publish content; actively participate in conversations. Interact with friends and others outside of your normal circle.

3. Use Relevant Hashtags:

- Hashtags can expand your reach, but don't overdo it. Use relevant and trending hashtags to make your posts discoverable. Focus on three good hashtags.

4. Use the Right Formatting:

- Make sure your images and videos are well-formatted and aesthetically pleasing. A visually appealing feed can attract more followers. Use reels and videos that fit Instagram’s format.

5. Interactive Stories:

- Instagram Stories provide a perfect opportunity to engage with your audience. Use interactive features like polls, questions, and quizzes to keep users entertained.

Understanding and working with the Facebook and Instagram algorithms can significantly boost your social media presence. By creating valuable, authentic content and actively engaging with your audience, you'll be well on your way to mastering these algorithms and growing your social media circle. Keep experimenting and adapt your strategies to stay ahead in the ever-evolving world of social media.

We covered all things social media at our 2023 seedstock conference The Breeder’s Edge. You can access all courses here. We cover everything form marketing to business, budgets, and all things cattle.

Follow along with us on Instagram and Facebook for more tips!